What is step 4 in flow of the marketing plan?

Explore step 4 in the marketing plan process and the crucial 4Ps of marketing – Product, Price, Promotion, and Place. Dive into the core principles of the marketing concept.

What is step 4 in flow of the marketing plan?

Step Four: Developing Marketing Mix Decisions. At this stage of the strategic marketing process, it’s time to focus on the “how” of planning. Your marketing mix is based on the 4Ps of marketing, including Product, Price, Promotion, and Place.

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What is the 4 marketing concept?

The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

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