Explore the fourth step in the flow of a marketing plan and understand its relationship with the four pillar concepts of marketing for business success.
What is step 4 in flow of the marketing plan?
Step Four: Developing Marketing Mix Decisions. At this stage of the strategic marketing process, it’s time to focus on the “how” of planning. Your marketing mix is based on the 4Ps of marketing, including Product, Price, Promotion, and Place.
What is the 4 marketing concept?
The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.