Discover the essence of product management. From planning to launch, uncover the roles and responsibilities of a product manager in any business.
What is product management in simple words?
Product Management is the general business practice within a company that supports and manages all the activities related to planning, developing, marketing, and launching a product. The Product Management role usually falls within the product development department.
What is the best way to describe product management?
A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality.
How would you explain product management to a 5 year old?
“Product management is like taking all of your Legos, building something, and then sharing with your friend to see if they can figure out how to use what you’ve built.
How would you describe product management to someone who’s never heard of it before?
PMs are key members of the teams that build software products, working alongside software engineers and designers. PMs are responsible for setting the team’s strategy, defining goals, determining the roadmap, representing the customer, and shepherding / cat-herding the team to a successful launch.