Dive into the world of product management discovery; learn its stages, the role of a product manager and different methods for effective product discovery.
What is product management discovery?
Product discovery is the process of researching to understand your users’ problems and needs, then validating your solutions before beginning development. By working closely with real users in this stage, your final product is more likely to solve user challenges.
What is the role of a product manager in discovery?
The product manager is the person who you’ll likely spend the most time consulting with directly during product discovery. Product managers operate at the intersection of user needs, business and technology – their task is to balance those three elements in order to create the best possible product.
What are the stages of product management discovery?
In this article, we will take a look at the stages of product discovery. These stages can vary based on the environment that you are in but, overall, you can put them in five buckets – ideation, research, prototyping, production, launch, and marketing.
What is an example of product discovery process?
One of the most common product discovery methods is a customer interview. By talking directly to your customer or potential user you get to identify how they speak, what they value, and the type of solution they need.