What is 4C methodology?

Explore 4C methodology: a tool for understanding clients and competition. Dive into the 4C marketing model: how Customer Value, Cost, Convenience, and Communication shape strategies.

What is 4C methodology?

The 4C Framework is composed of four elements: Customer, Competition, Cost, and Capabilities. The structure is useful to get a better understanding of the client and important during your case interview.

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What is the 4C approach to marketing?

This marketing model consists of four pillars i.e. Customer Value, Cost, Convenience, and Communication. All these components equally play an important role in creating successful marketing strategies and help in reaching more and more customers.

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