What is 4C methodology?

Exploring the 4C methodology? Understand its elements of Customer, Competition, Cost, and Capabilities that play a crucial role in developing successful marketing strategies.

What is 4C methodology?

The 4C Framework is composed of four elements: Customer, Competition, Cost, and Capabilities. The structure is useful to get a better understanding of the client and important during your case interview.

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What is the 4C approach to marketing?

This marketing model consists of four pillars i.e. Customer Value, Cost, Convenience, and Communication. All these components equally play an important role in creating successful marketing strategies and help in reaching more and more customers.

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